Sphenopalatineganglioneuralgia

Fox at NashvilleScene - Bites is on a roll, or Krystal bun... thing. If I hadn't seen this very special post, I'd never have known how to deal with such a deadly seasonal affliction.

"The company is launching an online campaign that offers helpful tips on coping with sphenopalatineganglioneuralgia, the condition commonly referred to as brain freeze."

Among those helpful tips, he lists pressing your tongue to the roof of your mouth; drinking a glass of warm water at the first sign of brain freeze; creating a mask with your hands and placing it over your mouth and nose while breathing rapidly; and laying your head to the side.