marketing strategy

Courtesy of my French heritage, here's Serge avec Jane Birkin singing "Elisa."

Small businesses frequently suffer from growing pains caused by “the people problem” - too many tasks, not enough people. Making the decision to add blog marketing to your online strategy may be a great idea, but what to do next is not always so clear. To successfully execute your blog marketing strategy, you will need [...]

Many of you know about the Four P's that make up a marketing strategy -- product, price, promotion, and place.

Those of you who read this blog regularly or have had me in class also know about the Three M's used in assessing opportunities in entrepreneurship -- market, margin, and me (or mission for social and corporate ventures).

Local Small Business Search Engine Optimization and Marketing Strategy:

So why is Pay Per Click advertising so great for online marketing return on investment for small business or nonprofits?  And why are organizations of all shapes and sizes investing in PPC strategies?

Speed of Return-you don’t have to wait forever to see the dividends of the invesment.  You can get to the top of the search rankings without investing $10,000 to $30,000.

Micro-targeted Marketing-you target the exact people you want to talk to at exactly the the tim

This is a monetization strategy with the intent of breaking even once all things are considered.

This is a monetization strategy with the intent of breaking even once all things are considered.