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advertising campaign

What are major advertisers buying these days?

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At the Future of Business Media Conference, Andy Sewer is interviewing Sarah Faye, the CEO of media buying ubber-agency Aegis Media. The following are rough notes, not direct quotes.

Sewer: Recession? Depression? Ready to call it?

Faye: Not yet. (That’s a short version of her longer answer.)

Technicality

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I was telling my mom the other night that a question I keep seeing amidst one of my online ventures lately that grabbed my attention immediately was, “Have you ever wanted to see where Elvis lives?”

Gore: Green Makes Green

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The media loves to challenge the veracity of pastors who financially prosper from their ministries.  The left challenges the oil industry because they actually make profits in their business.  But what about Al Gore? Nary a peep.

In an Absolut World, Mexico didnt loose the Texas-California northland

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The latest advertising campaign by Absolut Vodka for Mexico, created by Teran|TBWA, is causing controversy online. The creative for the campaign returns the lay of the land in the Americas to what it once was. The map depicts the whole of California as still part of Mexican territory, sporting its former name of Alta California - higher California.

In an Absolut World, Mexico didn’t lose the Texas-California northland

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The latest advertising campaign by Absolut Vodka for Mexico, created by Teran|TBWA, is causing controversy online. The creative for the campaign returns the lay of the land in the Americas to what it once was. The map depicts the whole of California as still part of Mexican territory, sporting its former name of Alta California - higher California.

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