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business articles

Who's Getting The Sync Money?

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Posted on March 10, 2008 - 2:33pm at Coolfer
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I thought this article at AdAge.com would show how indie musicians are finding money in advertising. After all, its title is "Indie Act Seeks Backup Brand." Sync licensing can go a long way in making up for slowing music sales and the overall challenge of being on an indie, so it makes for a good topic these days. The article showed me two things: The revenue can be pretty good, and people shouldn't confuse "business indie" and "music i

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